- A completely independent and inclusive trade association, servicing the global creative, craft and hobby markets.
- Building communities to exchange ideas and information.
- Empowering you and your business for greater success.
- Evolving and adapting to the changing landscape to solidify, protect and increase the creative, craft and hobby industry.
- Maintaining, expanding and working with partnerships and other organisations to benefit members.
- Offering unparalleled business/professional connections, mentoring, support and advice.